Movies Take Center Stage as Asia Pacific Screen Communities Celebrate World IP Day

SINGAPORE – In conjunction with World Intellectual Property (IP) Day, April 26, the Motion Picture Association (MPA) will jointly host movie screenings and events promoting IP with U.S. Embassies, Consulates and local film communities throughout the Asia Pacific.

World IP Day is an initiative of the World Intellectual Property Organization (WIPO) and has been celebrated annually on April 26 since its inception in 2001. This year, the theme is ‘Movies: A Global Passion’.

The occasion will be celebrated in a number of Asia Pacific countries including Australia, China, Hong Kong, India, Indonesia, Korea, Japan, Malaysia, New Zealand, Singapore, Taiwan, Thailand, the Philippines and Vietnam. They include the screenings of some of the year’s popular film titles including Rio 2, Captain America: The Winter Soldier, The Amazing Spiderman 2 and Frozen, local popular feature films and educational events to raise awareness of the importance of IP during the run up to April 26 and after.

Mike Ellis, President and Managing Director, MPA Asia Pacific said, “This year’s World IP Day is themed ‘Movies: A Global Passion’ – a great reminder to us that film is a most influential medium that entertains, educates and enriches us. Across the Asia Pacific we are pleased to partner local screen communities in a range of events that remind us of the hard work and talent that goes into creating the films we all enjoy. Audiences can play an important role in the movie experience. By respecting and valuing the original work of the creative community, and by choosing to access content through legal channels, you are actively contributing to the stability and growth of the movie eco-system, and helping to create a healthy and sustainable creative sector.”

 U.S. Ambassador to Singapore, Kirk Wagar said, “The works of creators, inventors, and filmmakers deserve to be respected, and I believe that intellectual property protection is the cornerstone of innovation and creativity. We are proud to be working alongside the Motion Picture Association to promote intellectual property protection.”

Hong Kong Intellectual Property Department (IPD) Director Peter Cheung said, “World Intellectual Property Day focuses wider attention on the great work being done all year, every year by IPR stakeholders like the HKISA. The education and awareness events jointly organized in Hong Kong this week contribute greatly to effective IPR protection in Hong Kong.”

“I am honored that amongst last year’s many films, Ekstra was chosen to be screened on World IP Day this year. The increase in the number of films produced last year is a very good indication that local filmmakers and producers are gaining confidence in creating more works of art in film. The Philippine film industry showcases great Filipino talent. It is crucial that the movie industry and everyone who supports it is protected from IPR violations,” said Atty. Joji Alonso, producer of the award-winning independent film Ekstra, and recipient of the Motion Picture Association (MPA) Asia-Pacific Copyright Educator (A.C.E.) award for her role in advocating for legislation to prevent illegal camcording in cinemas across the Philippines.

Every year MPA Asia Pacific works alongside local stakeholders to organize outreach programs during World IP Day to foster greater interaction among creative communities, various government agencies and students from all levels. These programs provide a platform for people to discuss, share and demonstrate how respect for IP can shape the future and contribute to a more vibrant global economy.

Here’s a link to the press release.

Pictured Above: Australia’s IP Awareness shared insights with some AFTRS Open School holiday workshop students ahead of World IP Day. // Photo credits: IPAF