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Screening Of “Battleship” To Celebrate World IP Day In Vietnam

  • 23Apr 2012

Singapore/Hanoi – The United States (US) Embassy in Hanoi, Motion Picture Association (MPA) and Megastar Cineplex teamed-up to celebrate World Intellectual Property (IP) Day 2012 by organizing a screening of the much anticipated movie “Battleship”. Nearly 150 representatives from the Vietnamese government, universities and artistic industries attended the screening with US Embassy officials and executives from MPA and Megastar.

World IP Day recognizes the role of intellectual property and technological innovations in shaping creative industries. US Embassy Economic Counselor, Ms. Jessica Webster said “This event is a great example of the benefits a country can enjoy when they create a strong system to protect intellectual property.”

“The film industry is an important source of exports for the United States and the protection of intellectual property has been the key to its success. I am confident that talented Vietnamese artists will see similar benefits in a system where their creative works are protected.”

“Recognizing and acting upon the importance of protecting intellectual property rights and innovations is just as important to so many people and organizations in Vietnam as it is to content providers from outside Vietnam”, said Brian Hall, CEO of Megastar. “It encourages development and growth of local content creators and stimulates quality job creation by local industry investors like Megastar as well as generation of tax revenue from legitimate content providers and platforms within Vietnam”.

“We share a common goal of developing a legitimate and vibrant marketplace for both the Vietnamese and international film industry” said Susan Lee, Director of Legislative and Commercial Affairs for MPA Asia Pacific. “Organizing such an important event for the first time in Vietnam to celebrate World IP Day to mark the importance of protecting intellectual property rights and innovations demonstrates how things can change when we come together to build a strong IP environment that will benefit the creative industry. Everyone can play a part in promoting and protecting the film community”.

Battleship, a sci-fi action film from Director Peter Berg, stars Liam Neeson and Rihanna in her film screen debut.

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About the MPA: Promoting & Protecting Screen Communities in Asia Pacific

The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.

The organizations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore. For more information about the MPA, please visit