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Bob Pisano Urges Open Market for Foreign Movies and Calls for Closer Government and Industry Cooperation to Address Piracy

  • 26Oct 2009

Hong Kong / Beijing: The Motion Picture Association of America (MPAA) President and Chief Operating Officer Bob Pisano made a call for a pro-legitimate stance by the Chinese authorities at the Second China International Copyright Expo. He made his remarks on the weekend while witnessing the signing of a Memorandum of Understanding (MOU) designed to increase cooperation between the China Film Copyright Association (CFCA) and the Motion Picture Association (MPA).

Pisano also highlighted the importance of greater market access and industry cooperation in the fight against rampant movie piracy in China. “The MPA congratulates the Chinese government in its efforts in fighting piracy and raising awareness among the public. However piracy is still severely hindering the entertainment industry’s development in China – especially the home video business which is being devastated by a lack of legitimate retail outlets, inadequately slow censorship and rampant piracy,” said Pisano. “We urge the government to adopt and promote a pro-legitimate policy that will enable the industry to effectively compete with pirated products which are widely available in the country.”

Foreign entertainment products are under strict government import control when entering China and outdated regulations and administrative barriers restrict foreign companies from investing in the wholesale and retail audio-video business sector. The situation has been further worsened in recent years by widespread Internet piracy where copyright infringers use legal loopholes to escape punishment. In its effort to fight piracy and help develop legitimate online businesses, the MPA has actively engaged the Chinese government and industry in its effort to seek sustainable business models that would adopt effective copyright protection technologies and mechanisms.

Mike Ellis, President and Managing Director, Asia-Pacific for the MPA, who signed the MOU on behalf of the MPA together with Zhu Yongde, Chairman of the CFCA, said: “We have developed a strong cooperative relationship with CFCA and with the CFCA’s newly expanded mandate for industry development we are looking forward to increased cooperation in areas of mutual interest. Fighting piracy and creating a more favorable, prolegitimate market environment is in the interests of all our members and good for China’s economy.”

During the MOU signing ceremony - also attended by Vice Minister Yan Xiaohong, Vice Minister of National Copyright Administration of China - Pisano helped kick off an anti-camcording poster campaign featuring many of the country’s top movie stars and entertainers. Preventing the theft of movies from cinema screens is essential as more than 90% of newly released movies that end up appearing illegally on the streets and on Internet sites originate from illegal copies made in cinemas. Close cooperation between movie makers, distributors and the authorities will help prevent illegal camcording.

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About the MPA: Promoting & Protecting Screen Communities in Asia Pacific

The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.

The organizations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore. For more information about the MPA, please visit