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MPAA Chairman And CEO Chris Dodd Joins LA India Film Council Governors To Announce 2012 Program

Event During FICCI FRAMES To Feature New Website, Video And Industry Publication

  • 14Mar 2012

SINGAPORE/MUMBAI: Senator Chris Dodd, Chairman and Chief Executive Officer (CEO) of the Motion Picture Association of America (MPAA), participated in a special event of the LA India Film Council during the 2012 FICCI FRAMES Convention at the Renaissance Mumbai Convention Center Hotel in Mumbai, India today.

During a glittering occasion, attended by Bollywood celebrities, CEOs of media and entertainment companies, senior government dignitaries, Senator Dodd and other members of the Council’s governors emphasized the need for collaboration and cross pollination of knowledge, technology and talent between two of the world’s largest film communities - Hollywood and India.

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The event included the announcement of the Council’s governing body, the premiere of a “sizzle” video highlighting the initiative and a presentation of the Council’s enhanced website.  A special Council publication commissioned from Ernst & Young providing further information about the LA and Indian industries was released and plans for upcoming activities including film premiers and conference events were discussed.

“The LA India Film Council is a natural corollary to the rapidly increasing creative, technological and location partnerships developing between the two countries and promises to set new benchmarks in the world of cinema.  On the behalf of the MPAA and as a big fan of Indian cinema, I wish the Council great success in the future,” said Senator Dodd.

“There is something to learn from each culture. For technical aspects, perfection and amazing presentation, it is Hollywood.  For stories from the soul, it is the Indian cinema.  One initiative like this could make a difference for a whole generation to look at creativity,” said A.R. Rehman, Oscar winning music composer.

“India is a preferred destination for a lot of films and I think the LA India film council will hugely benefit both countries.  We could co-create film schools and schools of technology. The mingling and merging of the two cultures is essentially the desire behind a co-production,” adds filmmaker Shekhar Kapur.

The LA India Film Council was set up in 2010 as part of a declaration between the city of Los Angeles and the Indian film industry.  The initiative aims to explore mutual opportunities in fostering and encouraging partnerships between the two influential film industries.

“Without a body like this, people may get connected with the wrong people.  A body like this can help and support those who seek guidance,” says actor and producer, Anil Kapoor.

The Council focuses on developing and strengthening motion picture production, distribution, technology, content protection and commercial cooperation between the two filmmaking communities.  Members of the Council’s governing body comprise of powerful film guilds, government organizations, industry experts and leading companies in the areas of visual effects, animation and post production from both Los Angeles and India.

“For a country that is the largest producer of cinema in the entire world, the LA India Film Council is another ‘feather in the cap’. The knowledge exchanged through this council will add volumes to the creative and technological aspects of cinema in both countries,” said filmmaker, founder and Chairman of Whistling Woods International Institute for Film, Television and Media Arts, Subhash Ghai.

In recent years, the Indian film industry has globalized its reach as producers have improved the international marketability of their films by building partnerships with international domain experts.  More producers in India are considering foreign locales to shoot their films.  Previous big budget Indian productions filmed in Los Angeles include: Kites (2010), My Name Is Khan (2010), Kambakkht Ishq (2009), Kaante (2002) and Pardes (1997).

Other joint ventures and co-productions between individual Hollywood studios and Indian production houses over the past two years alone include: Ek Deewana Tha (2012), Dum Maro Dum (2011), Stanley ka Dabba (2011), Force (2011) and Engeyum Eppothum – Tamil (2011).

“Hollywood has pretty brave filmmakers who have consistently raised the bar.  The intermingling of both countries could be a fantastic opportunity to learn and grow,” said filmmaker and producer, Mahesh Bhatt.

Indian investment in Hollywood has also been steadily increasing, most notably with Indian entertainment conglomerate Reliance Entertainment’s (ADAG) acquisition of DreamWorks SKG and the launch of YRF Entertainment in Los Angeles.

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ABOUT THE LA INDIA FILM COUNCIL:

Established in November of 2010 by a Joint Declaration between the City of Los Angeles and the Indian Film Industry, the Los Angeles India Film Council was formed to facilitate and strengthen motion picture production, distribution, technology, content protection, and commercial cooperation between the two communities. The current Governing Council members are Film Federation Of India, Film and Television Producers Guild of India,  National Film Development Corporation, Federation of Indian Chambers of Commerce and Industry, AP Film Chambers, California Film Commission, LA Mayor’s Office, MovieLabs, Technicolor India, DQ Entertainment, Reliance MediaWorks, Prime Focus, Peter Law Group, Whistling Woods International, Film and Television Institute of India, University of Southern California- School of Cinematic Arts, UCLA School of Theater, Film and Television and Motion Picture Dist. Association (India) Pvt. Ltd.  For more information, visit: http://www.laindiafilmcouncil.org

 

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About the MPA: Promoting & Protecting Screen Communities in Asia Pacific

The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.

The organizations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore. For more information about the MPA, please visit www.mpa-i.org.