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MPA Launches Billboard in Beijing’s Silk Market with Message from Jackie Chan

MPA LAUNCHES BILLBOARD IN BEIJING’S SILK MARKET WITH A MESSAGE FROM JACKIE CHAN PROMOTING IP RESPECT 100 Square Meter Billboard Will Speak to Over 20 Million People Over A Two Week Period 美国电影协会在北京秀水街举办成龙反盗版宣传海报的揭幕并展示仪式 100 平米的海报2 周内锁定2000 万北京市民

  • 21Apr 2008

Hong Kong / Beijing - The Motion Picture Association (MPA), in partnership with the Beijing Silk Street Co., Ltd. and Chaoyang Model Anti-Copyright Infringement and Piracy-Free Zone, today launched a billboard featuring a personal message from Hong Kong movie star Jackie Chan promoting respect for IPR - “Protect movies, say No to piracy!”

The billboard was launched at a ceremony this morning featuring speeches by Eugene Yu, General Manager and Chief Representative of the MPA, Wang Zili, General Manager of Beijing Silk Street Co., Ltd., a senior official from the Beijing Chaoyang District, and Jim Ruderman, Vice President of Communications of AmCham-China.

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The poster is over 100 sq. m in size (measuring 7.7 m x 14.1 m) and will be displayed continuously for two weeks in one of the busiest spots in the District, spreading its message to over 20 million people.

“Jackie Chan’s message to Beijing’s citizens is direct and simple – say NO! to piracy. By doing so, you are nurturing and protecting China’s movie industry which then will be free to reach out and tell compelling, exciting Chinese stories to people around the world” said Mike Ellis, President and Managing Director, Asia-Pacific, Motion Picture Association.
“In a market where piracy is still a major problem, the need to encourage the Chinese public to value the movies that they love is crucial. This billboard is an excellent way to reach out to them. We thank the Beijing Silk Street Co. Ltd and the Chaoyang Model Anti- Copyright Infringement and Piracy-Free Zone for supporting this initiative.”

Piracy in Asia

A comprehensive study aimed at producing a more accurate picture of the impact that piracy has on the film industry including, for the first time, losses due to internet piracy, recently calculated that the MPA studios lost US$6.1 billion to worldwide piracy in 2005. About US$2.4 billion was lost to bootlegging*, US$1.4 billion to illegal copying* and US$2.3 billion to Internet piracy. Of the US$6.1 billion in lost revenue to the studios, approximate US$1.2 billion came from piracy across the Asia-Pacific region, while piracy in the U.S. accounted for US$1.3 billion.

In 2007, the MPA’s operations in the Asia-Pacific region investigated more than 36,200 cases of piracy and assisted law enforcement officials in conducting nearly 13,000 raids. These activities resulted in the seizure of more than 31 million illegal optical discs, 40 factory optical disc production lines and 6,400 optical disc burners, as well as the initiation of more than 10,000 legal actions.

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About the MPA: Promoting & Protecting Screen Communities in Asia Pacific

The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.

The organizations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore. For more information about the MPA, please visit