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MPA JOINS US EMBASSIES ACROSS ASIA PACIFIC TO CELEBRATE WORLD IP DAY

Week-long Events Include Screenings Of Summer Tent-pole Movies And Outreach Events With Local Film Communities

  • 24Apr 2012

Singapore: In conjunction with World Intellectual Property (IP) Day, April 26, the Motion Picture Association (MPA) will jointly host movie screenings and events promoting IP with US Embassies, Consulates and local film communities in Asia Pacific.

World IP Day is an initiative of the World Intellectual Property Organization (WIPO) and has been celebrated annually on April 26 since its inception in 2001.  The day is primarily a chance to reflect on the importance of human innovation and celebrate the important role that IP plays in our daily lives.

Several outreach activities have been lined up in Hong Kong, India, Japan, Malaysia, New Zealand, Singapore, Taiwan and Vietnam.  They will include the screenings of this year’s summer blockbusters “Battleship” and “The Avengers”, short film competitions and educational events to raise awareness of the importance of IP during the run up to April 26 and after.

“World IP Day is all about celebrating creativity,” said Mike Ellis, President and Managing Director, MPA Asia Pacific. “This year’s theme is about recognizing visionary innovators and it is apt that all of us have come together through these screenings and outreach projects to acknowledge the originality and creativity of film makers all over the world.  And as stakeholders, we share a common goal of providing a legitimate marketplace for films and other creative works to flourish.  Every film community in Asia Pacific has its unique indigenous films that strike a chord with its people. It is our endeavor to not only to bring these communities together but also encourage the value-added art and creativity they bring to the world stage.  We will continue to build greater appreciation for film making not only for its economic and cultural contributions but more importantly for the joy it brings to the lives of millions every day.”

U.S. Ambassador, David Huebner, said: “The film industry plays a large role in the bilateral relationship between the United States and New Zealand, as witnessed by the tremendous collaboration and cross fertilization of our creative film industries in Wellington and Hollywood.  Both have created award-winning productions that capture the hearts and minds of audiences the world over. As this year’s World IP Day celebrates “visionary innovators,” both countries can rightly be proud of contributions made by our visionary innovators in the motion picture industry.”

Stephen Young, US Consul General to Hong Kong, said, “This World IP Day, we celebrate the contributions made by innovators and artists everywhere whose new ideas drive human progress across a wide range of activities, cultural, scientific, technological and economic. It is fitting that we celebrate World IP Day by watching a movie, a cultural activity that combines creativity with technology to provide enjoyment and employment to millions of people around the world. However, as we celebrate our achievements we must also be mindful of the need to ensure that innovation keeps coming, that innovative ideas are protected and that the creators of innovative ideas and products are justly rewarded. We must ensure the incentive to innovate is protected. We must protect intellectual property.”

D. Suresh Babu, President of the Andhra Pradesh Film Chamber of Commerce said “The short film competition for young film makers in India, launched on the occasion of World IP Day 2012, allows us the opportunity to engage the youth in our country. Young audiences will be influencing the future of movie industries across the globe. So it is only right that we try and capture their thoughts and hear their voices from time to time on one of the most critical issues for the entertainment industry – the importance of protecting the rights of the creative community.”

“Recognizing and acting upon the importance of protecting intellectual property rights and innovations is just as important to so many people and organizations in Vietnam as it is to content providers from outside Vietnam”, said Brian Hall, Chief Executive Officer of Megastar, Vietnam. “It encourages development and growth of local content creators, and stimulates quality job creation by local industry investors like Megastar, as well as generation of tax revenue from legitimate content providers and platforms within Vietnam”.

“We are honored to be a part of this year’s joint initiative between the MPA and the US Embassy in recognizing the importance of IP and the people and businesses involved in the creation and distribution of films,” said Kurt Rieder, Chief Executive Officer of Golden Village, Singapore. “All of us in the exhibition sector appreciate that for industry to thrive, it is critical that all stakeholders must engage consumers and help them understand that content theft affects everyone and addressing this protects their interests as well.”

Every year MPA Asia Pacific works closely with local stakeholders to organize outreach programs during World IP Day to foster greater interaction among creative communities, various government agencies and students from all levels. These programs provide a platform for people to discuss, share and demonstrate how a healthy respect for IP can shape the future and contribute to a more vibrant global economy.

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About the MPA: Promoting & Protecting Screen Communities in Asia Pacific

The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.

The organizations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore. For more information about the MPA, please visit www.mpa-i.org.