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MPA CHAMPIONS CONTENT PROTECTION AT UNIVERSITY STUDENT FILM FESTIVAL

Anti-Camcording Campaign Endorsed by China’s Top Entertainers and Students

  • 10May 2010

Hong Kong / Beijing – On May 8, the 17th Beijing Student Film Festival (BSFF) ended on a high note with a focus on content protection. The closing ceremony, held at the Beijing’s Olympic Sports Center, was broadcasted live on CCTV attracting 35 million viewers throughout China.

In a glittering display of support at the red carpet event prior, dozens of China’s top filmmakers, directors and actors endorsed joint efforts between Motion Picture Association (MPA) and the local industry by signing their autographs on a backdrop with the anti-camcording theme to show their support for the campaign. The campaign initiated by MPA was launched last October during the 2nd China International Copyright Expo.

This year’s winners in the festival’s Best Actor and Director categories - Huang Bo, Jing Boran, Huang Xiaoming, Tao Hong and Ye Weixin - were among the many who signed on the canvas.
For the fourth year in a row, MPA once again joined the organizers of the BSFF and the China Film Copyright Association in sponsoring the festival’s short video competition to promote IPR awareness.

Students Gao Xiang, Xie Jun and Zhang Haoliang from Beijing Normal University won the “Special Panel Award” for their trailer entitled “Save the Movie, Say No to Illegal Camcording” that emphasizes how camcording impacts the film industry.

“I congratulate Chinese celebrities and the student winners for advocating public awareness on content protection,” said Mike Ellis, President and Managing Director of Motion Picture Association, Asia Pacific. “It’s the support from the local industry that will galvanize the country into making a change. The MPA is committed to playing a strong role in the development of such initiatives in China. This is an essential step forward as the country seeks to continue to produce world-class movies and develop a vibrant creative community.”

Also of significance was the presentation of the “Content Protection Advocacy” award to Han Sanping, Chairman of China Film Group Corporation and President of China Film Producers Association at the closing ceremony. He was recognized for his contribution in raising public awareness of content protection and his support of young creative talent.

The Beijing Student Film Festival, now in its 17th year since its inception in 1993, highlights the original works of college students and has served as an influential platform leading to the discovery of many rising stars in the Chinese film industry. Selected festival movies are screened on 150 college campuses nationwide and attracts more than 200,000 viewers, with as many as a half million students voting for the award winners.

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About the MPA: Promoting & Protecting Screen Communities in Asia Pacific

The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.

The organizations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore. For more information about the MPA, please visit www.mpa-i.org.