HONG KONG LAUNCHES TRAILER PROMOTING RESPECT FOR IPR PRODUCED BY UNIVERSITY STUDENTS
Joint Project Between PolyU School of Design And IFACT-GC Highlights Risks Of Illegal Downloading
- 1Sep 2010
Singapore/Hong Kong – The International Federation Against Copyright Theft – Greater China (IFACT-GC) today launched an IPR trailer at the Golden Harvest Mongkok Cinema, prior to a screening of ‘The Expendables’. The trailer entitled ‘Respect IPR in Digital Era’ delivers a clear message aimed at young Internet users that illegal downloading can be discovered and can have serious consequences.
The 30-second trailer was conceived, designed and produced by five students of the Hong Kong Polytechnic University School of Design (PolyU) and is the first co-operative project between the IFACT-GC and the PolyU. Three versions of the trailer are being produced with Cantonese, English and Japanese soundtracks. It can be viewed at http://www.ifact-gc.org/pressroom_trailer_respect_ipr.php.
The five students in the design and production team were Chiu Wing-yan, Lau Kwun-man, Ho Kam-ho, Fung Put and Yiu Hon-man.
“The ‘Respect IPR in Digital Era’ project was a great opportunity for our students to apply their creativity and skills for a real client,” said Anthony Lee, Senior Teaching Fellow at the School of Design’s Multimedia Innovation Centre. “It was even more worthwhile as it is aimed at protecting the creativity, hard work and investment in the industries they will be working in very soon.”
“Hong Kong’s copyright protection law is currently being reviewed with consideration being given to a Graduated Response System to reduce the illegal downloading which causes considerable damage to creativity and the creative industries,” said Sam Ho, Executive Director and General Manager, IFACT-GC. “The release of ‘Respect IPR in Digital Era’ marks the first cooperative project between IFACT-GC and the PolyU School of Design and the excellent work by the five students and staff member will play a key role in our ongoing efforts to increase respect for creativity and IPR.”
Mike Ellis, President and Managing Director of the Motion Picture Association, said: “We are glad to hear that young minds in the creative industry are concerned about online content protection and take seriously their role in protecting the industries they are going to be the future of. This is a very timely initiative and we hope that the Hong Kong authorities can take on board such concerns while evaluating the merits of a Graduated Response System against illegal filesharing.”
IFACT-GC is working together with a wide range of stakeholders to promote respect for IPR. Work on another collaboration with the PolyU’s School of Design is already underway and in February this year ‘The Egg’, a trailer showing the “egg” of creativity surviving attacks from piracy was broadcasted on six Hong Kong TV networks. The trailer was developed from the winning entry in a student competition jointly organized by IFACT-GC, the Hong Kong Institute of Vocational Education and the Hong Kong Design Institute with support from the Hong Kong Customs & Excise Department and the Intellectual Property Department.
Download File (PDF)For more information, please contact
Edward Neubronner
MPA Asia-Pacific
(65) 6253 1033
Siti Rohdiah
MPA Asia-Pacific
(65) 6253 1033
Sam Ho
IFA©T Greater China
(852) 2785 0363
About the MPA
The Motion Picture Association (MPA) and Motion Picture Association International (MPA-I) represent the interests of major motion picture companies in the global marketplace. To do so, it promotes and protects its member companies’ intellectual property rights and conducts public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film industries in each country including foreign and local filmmakers alike.
The organizations’ worldwide operations are directed from its headquarters in Los Angeles, California and overseen in the Asia Pacific by a team based in Singapore. Its member companies include: Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLLP; The Walt Disney Studios; and Warner Bros. Entertainment Inc. For more information about the MPA, please visit www.mpa-i.org.
