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FILM AND TV INDUSTRY CONTRIBUTES A$6.1 BILLION TO AUSTRALIAN ECONOMY

SCREEN CONTENT KEY DRIVER OF DIGITAL ECONOMY GROWTH

  • 23Aug 2011

SINGAPORE/GOLD COAST – The film and television industries injected a remarkable A$6.1 billion into Australia’s economy, according to a report released today by Access Economics.

The report assessed the economic contribution of the film and television industry in its entirety — from small production companies through to large distribution and exhibition businesses and from productions made for online viewing through to those for wide television network viewing.

In 2009-2010, the total value added contribution of film and television to the Australian economy was over A$6.1 billion and supported 48,667 jobs on a full time equivalent basis. The value added contribution rose 5.1% from A$5.8 billion in 2006-2007.

By comparison, the film and television industry contributed more than, for example, the aviation industry, which contributed A$4.1 billion in 2009-2010.  The important contribution made by the Film and Television industry to the Australian economy was recognised in the 2009 government report entitled Australia’s Digital Economy: Future Directions, in which it was stated that “…content is the key driver of digital economy growth..”, and in turn “…the digital economy is essential to Australia’s productivity, global competitiveness and improves social well-being.”[1]

The report was released today at the 2011 Australian International Movie Convention on the Gold Coast, attended by hundreds of representatives from Australia’s film distribution and exhibition sectors.

Speaking at the official launch of the Access Economics Report, Australian actor Roy Billing said: “It would be hard to imagine what our society would be like without screen entertainment.  In purely economic terms, it is a substantial contributor to our economy, as this report makes clear – but culturally, it’s much more difficult to put a price on it.  This is an important study for understanding how our business has grown, how many jobs it supports, and how we contribute to Australia’s economic and cultural make-up.”

Michael Hawkins, Executive Director of the National Association of Cinema Owners (NACO) said: “It is encouraging to see how the film and TV industries make such a significant contribution to jobs and the Australian economy.  Australian cinemas, for example, continue to offer full and part time jobs for city and regional communities, employing the full-time equivalent of over 6,000 jobs.  Over and above that, the local cinema provides a cultural hub for the community, offering a friendly place for people to meet, socialise and enjoy great entertainment.”

Film Producer and Distributor Andrew Mackie from Transmission Films, local distributor of The King’s Speech said:  “The film and television industry is one of the fastest evolving sectors of our economy, providing jobs at the cutting edge of our digital transition.  Our professionals are not only developers of valuable intellectual property, but are proving to be internationally competitive in creative and technological fields.  They are industries of great value to Australia and well worth supporting.”

“The findings in this report reaffirms the importance of the film and television sector to the overall vitality of the Australian economy,” said Senator Chris Dodd, CEO and Chairman of the Motion Picture Association of America.  “We congratulate the industry and join all Australians as they proudly celebrate the achievements and contributions made by their fellow Australians in the creative community that continues to grow from strength to strength.”

The report also reviewed the economic contribution of the digital aspects of each sector within the film and television industry, finding that it amounted to 78.6% of the entire industry.

Key findings of the Access Economics Report include the following:
• The industry generated a total output of A$20.2 billion, rising from A$16.8 billion in 2006-2007
• The industry contributed a total of A$6.1 billion, rising from A$5.8 billion in 2006-2007
• The sector contributed an estimated A$1.95 billion in tax to the Australian government in 2009-2010, rising from A$1.8 billion in 2006-07
• The total industry supported 48,667 full time equivalent jobs
• Free-to-Air TV contributed almost A$1.9 billion in value added
• The production sector contributed A$852 million in value added
• The distribution sector contributed A$832 million in value added
• The digital contribution of the film and television industry is estimated to be A$4.1 billion

A copy of the Access Economics Economic Contribution of the Film and Television Industry 2009-2010 is available to view and download at http://www.afact.com.au.

Download File (PDF)

For more information, please contact

Stephen Jenner
Australian Screen Association
(61-2) 9997 8011

About the MPA: Promoting & Protecting Screen Communities in Asia Pacific

The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.

The organizations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore. For more information about the MPA, please visit www.mpa-i.org.