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Chinese Government Recognises MPA Contribution Towards Copyright Protection In China

MPA Asia Pacific President Mike Ellis Receives Inaugural Award

  • 25Jun 2012

Singapore/Beijing: On June 24, Mike Ellis, the President and Managing Director Asia Pacific of the Motion Picture Association (MPA) was presented with an Award for making a significant contribution to IPR protection in China.

The presentation was made at the annual Jinhui Awards, which recognises the contribution made by companies and individuals to the successful protection of IPR and copyright trade in China.

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The Awards took place on the final day of the fourth China International Copyright Expo (CICE) in Beijing.  This year, in addition to awards being presented in three categories comprising copyright protection, creativity and organizational works, a new Award entitled Outstanding Achievement Award of Foreign Individuals for Promoting Legitimate Content in China, was presented to Mike Ellis.

Presenting the Award, Zhu Yongde, Chairman of the China Film Copyright Association, said, “We can’t think of a more ideal recipient to receive this inaugural Award at the annual China International Copyright Expo which is now the largest of its kind in Asia dedicated exclusively to copyright.  This Award reflects the positive changing landscape of copyright protection in China today and for that, Mr. Ellis should be recognised for his outstanding contribution.”

On receiving the Award, Mike Ellis said, “I thank the China International Copyright Expo for this Award which I accept on behalf of the MPA and the film community for their significant contribution to content protection and the promotion of copyright business in China.”

The Jinhui Awards was attended by over 300 government and IPR representatives including Yan Xiaohong, Vice Minister of the National Copyright Administration of China (NCAC) and representatives of the World Intellectual Property Organization (WIPO) Beijing Diplomatic Conference on the Protection of Audiovisual Performance.

The CICE is an event that brings companies and organizations, both governmental and independent, to China to discuss various aspects of copyright and IPR issues.  The Expo was first held in 2008 and was attended by experts and organizations from countries such as the United States, the United Kingdom, Germany, Japan, South Korea, and many more.  The Expo actively builds an international copyright trade platform that is focused on industry exchange and trade.  The expo consists of four events, the International Copyright Forum, Industrial Exhibition, Thematic Activities and Cultural Performance Activities.

The CICE is held annually in Beijing with support from government ministries including the General Administration of Press and Publications (GAPP), the National Copyright Administration of China (NCAC), the Ministry of Culture, State Administration of Radio, Film and Television (SARFT) and the Beijing Municipal People’s Government.

In December 2011, MPA Asia Pacific partnered with the CICE to present the MPA CICE Film Workshop, a master-class on a variety of contemporary topics on screenwriting, filmmaking, film marketing, film distribution and co-production opportunities between China and the international community.  The Workshop brought together a range of high profile representatives from the Chinese and international film communities to share knowledge with an audience of emerging filmmakers from China and the Asia Pacific with the endeavour to provide an opportunity for filmmakers to develop their careers, build networks and potentially collaborate on new projects.

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For more information, please contact

Stephen Jenner
Australian Screen Association
(61-2) 9997 8011

About the MPA: Promoting & Protecting Screen Communities in Asia Pacific

The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.

The organizations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore. For more information about the MPA, please visit www.mpa-i.org.